The Retail case challenges students to think creatively and strategically in a time constrained situation. As a judge in this event, your role is to assume the position of an individual in upper management in the company identified in the case and evaluate how effectively each team presents their solution to the problem presented in the case.

The Case Scenario 

The students will know nothing about case before they enter the prep room. They will have 30 minutes to familiarize themselves with the case and develop a presentation designed to alleviate or solve the problem. Given that this is such a limited time frame, the scenario will not be complicated and it is expected that the presentation will be straightforward.

Within the scenario of the case, it will be assumed that the student consulting team has not yet met you, but has received a communication outlining your situation.

General Judging Considerations 

The students’ role in this event it to propose a retail solution to the problem in the case. The students should be able to identify the retail problem as part of the situation analysis. They will recommend a retail plan which outlines alternatives and describes their overall recommendation for the company. Students should be able to discuss their plan using industry standard terminology.

It is assumed that each judge is from the client company.

Event Objectives 

To demonstrate the students’ ability to:

  • Quickly analyze a sales opportunity
  • Develop an appropriate retail presentation
  • Present the solution in a convincing manner


  • All students must be from marketing or marketing-related programs.
  • Please note that post-diploma, graduate certificate or degree program students are not eligible for OCMC.
  • Repeat OCMC students cannot enter an event in which they previously participated.

Online Student Preparation

  • Participants should familiarize themselves with the evaluation criteria. Please refer to the case evaluation form for details.
  • Students must be logged into the proper location at least 10 minutes before their designated preparation time. Links will be provided once the schedule has been set. (November 2021)
  • Please refer to the case schedules in the program. No changes will be made unless a conflict situation exists.
  • Participants have 30 minutes to prepare their solution. Participants will be advised when five minutes remain.
  • At the end of 30 minutes, the team will be moved to their presentation room.

Online Presentation

  • Presentations must not exceed 15 minutes. There will be a five-minute question period following the presentation with judges.
  • Participants are responsible for managing their time when presenting. Judges will be conscious of time when listening to presentations and will ask a team to stop if necessary.
  • At the conclusion of the question period the students will leave the room.
  • The judges will use the remaining minutes in the cycle to complete the evaluation form.

Evaluation by Judges

  • Judges are to ask questions of the students (challenge the students) at the end of each presentation.
  • Judges will not provide any verbal feedback to participants during the competition. They are permitted to ask questions during the official question period.
  • Judges will complete an evaluation form with numerical scores and appropriate summary comments.
  • Judges will rank each team from top to bottom. In the case of a tie between any of the top 5 teams, they will re-evaluate those teams to break the tie. There cannot be a tie amongst teams ranked one to five.
  • Judges decisions are final!


Each team will receive feedback from the host College approximately three weeks following the competition.

Event Scoring

1st Place 10 points 
2nd Place 8 points 
3rd Place 6 points 
4th Place 4 points 
5th Place 2 points

Evaluation Form & Judging Considerations