The Ontario Colleges Marketing Competition includes a variety of team and individual events over a two day period. More information and links to individual event descriptions can be found below.
There are nine case challenges that test students’ ability to analyze a case and recommend marketing solutions. Students present their recommendations to a panel of judges, drawn from the relevant industries. Judges ask questions on the presentation to see who can think on their feet.
The case challenges which are part of the competition are:
- Integrated Marketing Communications
- Marketing Research
- Direct Marketing
- International Marketing
- Prospect Pitch
- Advanced Marketing Strategy (New for 2022!)
The Sales Presentation competition is designed around the Corporate/Large Account selling process. It is assumed that the sales representative has conducted evaluation calls with this customer gathering information in an attempt to understand the customers’ needs and wants.
It is also expected that the sales representative has conducted research and gathered information to understand the competitive product environment, potential pricing options and a strategic implementation plan.
The presentation is a creative demonstration of the strategic selling plan that addresses the needs of the customer providing options for an implementation plan and a costing/pricing analysis with the desired intent to close the deal.
The Job Interview challenges students to successfully interview for an entry-level position in marketing with a panel of 3-5 judges. Judges in this event assume the role of a selection official from the company, and facilitate the interview process to determine which candidate best meets the overall job requirements.
The Quiz Bowl event challenges students to think fast pace and strategically in a time constrained situation. Teams of four students represent their college in this exciting test of marketing concepts and current events.