The Marketing Research case challenges students to think creatively and strategically in a time constrained situation. As a judge in this event, your job is to assume the role of the client described in the case scenario and evaluate how effectively each team presents their research proposal.
The Case Scenario
The students will know nothing about the situation or the client company, before they enter the prep room. They will have 30 minutes to familiarize themselves with the situation, identify the research needs and develop a research proposal accordingly. Typically the situation will call for a comprehensive research design, i.e. one that includes more than one research method.
Within the scenario of the case, it will be assumed that the research team has not yet met you, but has received a communication outlining your situation.
General Judging Considerations
The students’ role in this case is to present a research proposal. They should be able to identify the research problem as part of the Background, and outline the specific information needs as Research Objectives. They will recommend a research plan, which outlines the method(s) and describes the sample population for each method. Students should be able to discuss their plan using industry standard terminology.
To demonstrate the students’ ability to:
- Develop a research proposal
- Present the proposal in a convincing manner
- All students must be from marketing or marketing-related programs. Please note that post-diploma, graduate certificate or degree program students are not eligible for OCMC.
- Repeat OCMC students cannot enter an event in which they previously participated.
Online Student Preparation
- Participants should familiarize themselves with the evaluation criteria. Please refer to the case evaluation form for details.
- Students must be logged into the proper location at least 10 minutes before their designated preparation time. Links will be provided once the schedule has been set. (November 2021)
- Please refer to the case schedules in the program. No changes will be made unless a conflict situation exists.
- Participants have 30 minutes to prepare their solution. Participants will be advised when five minutes remain.
- At the end of 30 minutes, the team will be moved to their presentation room.
- Presentations must not exceed 15 minutes. There will be a five-minute question period following the presentation with judges.
- Participants are responsible for managing their time when presenting. Judges will be conscious of time when listening to presentations and will ask a team to stop if necessary.
- At the conclusion of the question period the students will leave the room.
- The judges will use the remaining minutes in the cycle to complete the evaluation form.
Evaluation by Judges
- Judges are to ask questions of the students (challenge the students) at the end of each presentation.
- Judges will not provide any verbal feedback to participants during the competition. They are permitted to ask questions during the official question period.
- Judges will complete an evaluation form with numerical scores and appropriate summary comments.
- Judges will rank each team from top to bottom. In the case of a tie between any of the top 5 teams, they will re-evaluate those teams to break the tie. There cannot be a tie amongst teams ranked one to five.
- Judges decisions are final!
Each team will receive feedback from the host College approximately three weeks following the competition.
|1st Place||10 points|
|2nd Place||8 points|
|3rd Place||6 points|
|4th Place||4 points|
|5th Place||2 points|