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Schedule Summary

Thursday, December 1

1:00PM – 5:00PMTeam PhotosCity Hall Room
2:00PM – 5:00PMGame Changers Mix & MingleOsgoode West
5:30PM – 6:30PMWelcome DinnerCivic Ballroom
7:00 PM – 9:30PMPearson Quiz BowlOsgoode East
9:30PM – 11:30PMFaculty Mixer (Faculty Only)Dufferin/Simcoe Rooms

Click here to view a hotel map with room locations.

Friday, December 2

6:30AM – 9:00AMBreakfastCivic Ballroom
8:25AM – 4:05PMCase PreparationsSee Schedule Below
9:00AM – 4:30PMCase PresentationsSee Schedule Below
9:00AM – 4:00PMSponsor BoothsCivic Foyer
10:00AM – 4:00PMSponsor PresentationsCity Hall Room
11:30AM – 1:30PMLunchCivic Ballroom
6:00PM – 7:30PMGala ReceptionOsgoode West
7:30PM – 9:00PMAwards CeremonyOsgoode East

Click here to view a hotel map with room locations.

Event WIFI Access

Network: Sheraton_Conference
Access Code: ocmc2022

Detailed Schedule – Thursday, December 1

Team Photos

Time – 1:00PM – 5:00PM

Location – City Hall Room – 2nd Floor

Show up 5 minutes before your time and get a photo with your student competitors and faculty coaches and staff.  OCMC Memories in the making!

TimeCollege Team
2:30PMSt. Clair
4:00PMGeorge Brown

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Game Changers – Mix & Mingle – For Students Only Please

Time – 2:00PM – 5:00PM

Location – Osgoode West – Lower Floor

Join your fellow student competitors to mix & mingle and meet representatives from the sponsor companies.  Hosted by professional emcees and founders of PhysBiz, Christopher Sawchyn and Kelly Fanson kick it off with activities and tips for OCMC, followed by speed networking. 

Students please only attend the session for which your college is scheduled.

Session One – 2:00PM – 3:25PM
  • Seneca College
  • Conestoga College
  • Sheridan College
  • Niagara College
  • Humber College
  • George Brown College
Session Two – 3:35PM – 4:55PM
  • Fanshawe College
  • Algonquin College
  • Georgian College
  • Durham College
  • Cambrian College
  • St. Clair College

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Welcome Dinner

Time – 5:30PM – 6:30PM

Location – Civic Ballroom – 2nd floor


Assorted bread + butter

Chef Choice Soup (Vegetarian)

Chef Choice Salad (GF, DF dressing on side)

Chef Choice Chicken Entree

Chef Choice Fish Entree Chef

Choice Veg Pasta (with tomato sauce)

Chef Choice Starch

Chef Choice Dessert

Starbucks Coffee, Decaf and Tazo Tea

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Pearson Quiz Bowl

Time – 7:00PM – 9:30PM*

Location – Osgoode East – Lower Floor

OCMC kicks off with the 2022 Pearson Quiz Bowl.  Student teams from 12 Ontario Colleges compete to see which college has the most marketing knowledge.  A newly designed Quiz Bowl that is sure to be an entertaining game show complete with mascot trivia!


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Faculty Mixer – Sponsored by McGraw Hill

Time – 9:30PM – 11:30PM

Location – Dufferin/Simcoe Rooms – 2nd Floor

College faculty, administration, and staff gather to connect in-person – finally, after 3 years!

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Detailed Schedule – Friday December 2


Time – 6:45AM – 9:00AM

Location – Civic Ballroom


Sliced assorted breads with toaster

Farm fresh scrambled eggs and chives on side

Farmer’s sausage links

Chilled Orange Juice

Butter, fruit preserves, marmalade, Peanut Butter and honey

Starbucks Coffee, Decaf and Tazo Tea

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**Revised at 12:30PM** Case Preparation & Presentation Schedules

Time – 8:25AM – 4:35PM

Schedule & Locations

Case prep rooms have changed, see the list below for your prep room. Leave lots of extra time to find it.

Click your event name below to determine your prep time (if applicable) and presentation room name. Seneca volunteers will be there to guide you to the correct preparation/presentation room.

Please arrive 5 minutes early to your prep and presentation rooms. 

Direct Marketing Case

Prep Room – Forest Hill (4th Floor)

Entrepreneurship Case

Prep Room – Rosedale (4th Floor)

International Marketing Case

Prep Room – TMM1 (Lobby)

Retail Case

Prep Room – Oxford (Mezzanine)

Marketing Case

Prep Room – TMM2 (Lobby)

Prospect Pitch Case

Prep Room – Norfolk (Mezzanine)

Marketing Research Case

Prep Room – TMM3 (Looby)

Integrated Marketing Case

No Prep

Job Interview (Revised 3:36PM)

No Prep

Sales Presentation

No Prep

Advanced Marketing Strategy

No Prep

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Preparation & Presentation Room Locations

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Sponsor Booths

Time – 9:00AM – 4:30PM

Location – Civic Foyer

Visit the booths of our sponsors in the Civic Foyer and Civic Ballroom to learn more about marketing, careers, products & services, and faculty resources.  Listed below are the sponsors that have booths at OCMC.

  • Scotiabank
  • Pearson
  • Salesforce
  • Cengage
  • Stukent
  • Fastenal
  • Praxar
  • McGraw-Hill
  • American Express
  • RideAlike
  • Georgian College

  • Nexim Health Care Consultants
  • Metroland
  • Spotwork
  • Canadian Marketing Association (CMA)
  • American Marketing Association (AMA)
  • Chartered Institute of Marketing Management of Ontario (CIMMO)
  • Education Consultants Canada (ECC)
  • Pumpkin Kart
  • Events by Dionne
  • Telus
  • ESET

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Time – 10:00AM – 4:15PM

Location – City Hall Room

45-minute presentations on diverse marketing topics from our top sponsors. It’s guaranteed you will learn something.

10:00AM – 10:45AMPearson
Creating a game-changing course for future marketing rockstars 
Marketing is an ever-changing discipline that requires top-notch resources that can support instructors in developing future-proof marketers. In this session, Pearson Canada invites you to join in a conversation with one of its authors, Michael Shekter, from George Brown College, to talk about how marketing resources need to evolve in response to constant developments in this field. 
Lisa Villani, Business Development Manager – Pearson Canada 
Michael Shekter, Author and Instructor – George Brown College 
11:00AM – 11:45AMAdobe
The Importance of Digital Storytelling 
Digital Storytelling is a commonplace phrase these days. It is critical that students and professionals from all walks of life become at least comfortable – if not adept – with this form of communication. Everyone has a story to tell. Sharing our experiences can enrich the lives of others, help those close to us celebrate events, achievements, and generate awareness of our own value to the community at large. Join Adobe’s Jim Babbage to learn more about how Adobe is democratizing the creative space, making it easier than ever for students and faculty to become active creators of content – to tell their own stories. 
Jim Babbage, Senior Solutions Consultant – Education – Adobe Canada  
12:30PM – 1:15PMStukent
Gamify your course with marketing simulations
Simulations are games that mimic real-life scenarios and decisions making.  Students play against each other and learn about marketing in the process.  In this session you will learn how to use simulations and get a glimpse of what Stukent offers.
Evan Pogue, Account Executive – Stukent
1:30PM – 2:15PMEnvironics
The Data Behind the Changing Landscape of Media and Canadian Populations
Environics will be hosting an interactive workshop highlighting how analytics drives key decision making in media and marketing.  They will be providing specific examples on how PRIZM segmentation works in targeting strategies along with connecting these insights with a brand new Environics Analytics dataset NewToCanada which identifies new immigration patterns and where new residents are settling.  PRIZM posters will be provided, and the session concludes with a Kahoot Analytics challenge to win prizes! 
Tania O’Brien, Chief Marketing Officer
Vito De Filippis, Senior Vice President & Practice Leader
Grant McGuire, Brand Marketing Manager from Environics Analytics
2:30PM – 3:15PMPraxar
Experience the next generation of education technology 
Please join us for a viewing of Praxar’s marketing simulation in honour of OCMC! As students are looking for more engaging and interactive ways to learn, Praxar offers a world of possibilities. 
Danica Mott, Digital Channels & CX Specialist – Praxar 
3:30PM – 4;15PMFastenal
Attention Students & Faculty: Join Fastenal Canada in reshaping the Future! 
A chance to win AirPods when you attend Fastenal Canada’s presentation on how YOU can make an impact with a large growing organization! 
Eric McCluskey, Regional Vice-President, Fastenal Canada  
Pat Logan, National Accounts Business Manager – Fasental Canada  

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Time 11:30AM – 1:30PM

Location – Civic Ballroom


Butternut Squash bisque, toasted pumpkin seed pesto

Organic field greens, plum tomato, cucumber, shredded carrot, aged modena balsamic vinaigrette

Pepperoncino oil brushed roasted chicken breast, braised artichoke and bell peppers

Veg pasta with tomato sauce + cheese on side

Herb garlic bread

Assortment of mini squares and pastries

Starbucks coffee. Decaf and Tazo teas

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Gala Reception

Time – 6:00PM – 7:30PM

Location – Osgoode West

A chance to eat, drink, and mingle with students, faculty, and sponsors before the awards.

Tapas-style reception including 15 different foods, Wok action station served by Sheraton Chef. 

Beef or chicken stir fried with tofu, scallions, shiitake mushrooms, cilantro, bamboo shoots, peppers, bean sprouts, snow peas, hoisin sauce, or oyster sauce, lemon ginger rice

Cash bar, Formal attire

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Awards Ceremony

Time 7:30PM – 9:00PM

Location – Osgoode East

It’s awards night! The OCMC Oscars! Winners are announced and awards are handed out. After the awards join us for more celebration and mingling in Osgoode West.

  • Welcome Remarks
  • Special Thanks
  • Door Prizes
  • Message from OCMC 2023 Host
  • William & Margaret Lydiatt Award Winner
  • Presentation of Awards

OCMC Celebration! (post-awards party in Osgoode West)

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