Quiz Bowl Overview

The Quiz Bowl event challenges students to think fast pace and strategically in a time constrained situation. Each team will consist of four students from unique, randomly selected colleges.

Quiz Bowl Procedure

The moderator reads the questions aloud. Once the reading is complete the question will be displayed on the screen. Should a competitor press the buzzer while the moderator is reading, the moderator will stop, and the student will answer the question within 20 seconds. The buzzing team will be given a warning when 5-seconds remain on the clock.

If the buzzing team answers the question incorrectly, the opposing team will have a chance to answer. Prior to answering, the moderator will read the entire question. The team will have 10 seconds to answer. This 10-second rule will be strictly enforced. The opposing team will be given a warning when 5-seconds remain on the clock.

If a question has been fully read, the teams have 10 seconds to answer. If after 10 seconds, no team has buzzed, the moderator will move on to the next question.

Quiz Bowl Event Description

Quiz Bowl Material

Each round will comprise of three questions from the following textbooks and four questions from the magazine issues listed below.

Textbook: Think Marketing, 3rd Edition, Tuckwell, Pearson Education
Chapter Topic Pages
5 Consumer Buying Behaviour 103-113
11 Pricing 232-245


Textbook: Marketing, 10th Canadian Edition, Crane, McGrawHill Ryerson
Chapter Topic Pages
11 Managing Products & Brands 267-283
16 Integrated Marketing Communications & Direct Marketing 416-441
17 Advertising, Sales Promotions & Public Relations 449,


Textbook: MKTG, 3rd Canadian Edition, Lamb, Nelson – Chapter 13
Chapter Topic Pages
13 Marketing Channels and Supply Chain Management 234-248
Four issues of Strategy Magazine*
  • January/February 2018
  • March 2018
  • April 2018
  • May/June 2018

* Free digital copies available online