Quiz Bowl Overview
The Quiz Bowl event challenges students to think fast pace and strategically in a time constrained situation. Each team will consist of four students from unique, randomly selected colleges.
Quiz Bowl Procedure
The moderator reads the questions aloud. Once the reading is complete the question will be displayed on the screen. Should a competitor press the buzzer while the moderator is reading, the moderator will stop, and the student will answer the question within 20 seconds. The buzzing team will be given a warning when 5-seconds remain on the clock.
If the buzzing team answers the question incorrectly, the opposing team will have a chance to answer. Prior to answering, the moderator will read the entire question. The team will have 10 seconds to answer. This 10-second rule will be strictly enforced. The opposing team will be given a warning when 5-seconds remain on the clock.
If a question has been fully read, the teams have 10 seconds to answer. If after 10 seconds, no team has buzzed, the moderator will move on to the next question.
Quiz Bowl Material
Each round will comprise of three questions from the following textbooks and four questions from the magazine issues listed below.
|Textbook: Think Marketing, 3rd Edition, Tuckwell, Pearson Education|
|5||Consumer Buying Behaviour||103-113|
|Textbook: Marketing, 10th Canadian Edition, Crane, McGrawHill Ryerson|
|11||Managing Products & Brands||267-283|
|16||Integrated Marketing Communications & Direct Marketing||416-441|
|17||Advertising, Sales Promotions & Public Relations||449,
|Textbook: MKTG, 3rd Canadian Edition, Lamb, Nelson – Chapter 9|
|13||Marketing Channels and Supply Chain Management||234-248|
Four issues of Strategy Magazine*
- January/February 2018
- March 2018
- April 2018
- May/June 2018
* Free digital copies available online