Marketing Research Overview
The Marketing Research case challenges students to think creatively and strategically in a time constrained situation. As a judge in this event, your job is to assume the role of the client described in the case scenario and evaluate how effectively each team presents their research proposal.
The Case Scenario
The students will know nothing about the situation or the client company, before they enter the prep room. They will have 30 minutes to familiarize themselves with the situation, identify the research needs and develop a research proposal accordingly. Typically the situation will call for a comprehensive research design, i.e. one that includes more than one research method.
Within the scenario of the case, it will be assumed that the research team has not yet met you, but has received a communication outlining your situation.