Direct Marketing Overview
The Direct Marketing Case challenges students to think creatively and strategically in a time-constrained situation. As a judge in this event, you are to assume the role of the client or company representative described in the case scenario and evaluate how effectively each team presents their analysis and recommendations to address the issues raised in the case study.
The Case Scenario
The students will know nothing about the situation or the client company before they enter the prep room. They will have 30 minutes to familiarize themselves with the situation. The students competing in this event will be expecting that the case scenario will focus on solving a marketing challenge using direct marketing strategies, which may include: building a relationship and loyalty with the targets, offering incentives, and following an interactive messaging and an integrated media approach.